Technology and Its Impact On Social Media Platforms

From the days when an old-fashioned telegraph was thought to be the hottest medium for establishing communication to the present, when Facebook has doubled down on developing a mind-reading device, social media has already passed through several stages of evolution. Stages that have established it as a viable and growing industry. The technology used in social media is one of the key factors driving the domain’s unprecedented growth in terms of users and the scope of continuous development.

Statistics on social networking users

These projections directly result from how technology has changed social media. It’s led to the constant inclusion of communication and content creation features such as native mobile apps, you can also kjøpe Instagram følgere, and contribute to the current global stature of the social media domain.

Technology’s Importance in Social Media

On a specific level, the role of social media evolves around mobile apps rather than the introduction of laptops and smartphones. Over 91% of all social media users used social channels through mobile devices in 2019. The introduction of laptops and smartphones has shifted our focus from social media, but how we use social media has evolved around mobile apps.

However, the list of technology’s impact on social media does not end with one component. Other technologies, such as APIs, geotagging, QR codes, and so on, have all contributed to the current state of social media.

Incorporating technology makes social media accessible, safe, and real-time, allowing the sector to operate seamlessly with users’ experiences. With the advantages of technology and social media discussed, let us move on to the list of technologies that assist social media app developers in taking the sector to the next level of evolution.

RFID stands for Radio Frequency Identification Tags

In layman’s terms, RFID refers to a small computer chip that can store information about a person or object. Every chip has a unique serial number that can be linked to the data on the chip. Let us illustrate a practical application of this technology with this example: Assume you’re at a music concert, and you scan your RFID device with an RFID device that includes social features. You can Like a band on Instagram or Facebook or download a couple of their music tracks on your device by simply bringing your RFID device to the other one.

Virtual Reality

AR and mixed reality are two of the most popular features of social media applications. When integrating AR into their applications, social media companies experiment with various use cases, the most popular of which is face filters. AR-driven filters, popularized by Snapchat, are used by individuals and businesses to deliver engaging content.

Artificial Intelligence (AI)

Artificial Intelligence will be at the top of the list of new-age technologies impacting the social media sector that you will read about. This is the primary reason technology is now included in the cost of social media app development by default.

Facebook uses advanced machine learning for various tasks, including recognizing faces to target users for advertisements and even improving their search functionality. LinkedIn uses AI to make job recommendations, recommend people to connect with and send them specific posts for their feed.

Snapchat employs computer vision to track physical features and overlay filters that move in real-time with them.
These business examples demonstrate how AI is an essential component of all genres of the social media domain.


Decentralized social media is one of the most promising segments of the social media industry. Businesses on both sides are experimenting with various use cases involving social media and blockchain convergence. Here are a few examples:

Social media networks rely on ad-based business models, which all have one flaw in common: creators are unequally compensated for their content on the platform. A smart contract can ensure that the creators receive the total value of their content without delay or unannounced deduction. Companies are working to combat internet censorship. Individuals will typically be able to read and curate their content based on a distributed ledger with the assurance that no entity will be able to block access to content.